Online video ad spending is expected to jump from $775 million to $1.4 billion this year, according to eMarketer.
Hmmmmm... "Who let the blogs out?"
Monday, September 1, 2008
Fact or Fun?
Pew Internet & American Life Project, a research initiative, estimates that 57% of Internet users have watched videos online. And worldwide online video revenue is expected to leap to $4.5 billion in 2012 from $1.2 billion in 2008, according to In-Stat, a market research firm. Web video has been around long enough for businesses to no longer make excuses for not being in
the game.
the game.
What do you think?
Knowing exactly how a video becomes popular can be critical to selling advertising associated with it. The audience for video is growing rapidly; in February, U.S. Internet users viewed more than 10 billion online videos, a 66 percent increase over the same month in 2007
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